Professional tools for everyday sellers

With competitors closing in, eBay wanted to better understand their customers and imagine what their seller experience would look like if they designed it from scratch. Our research identified several unique thinking styles and an opportunity to address the needs of their most important sellers — those growing a small business.





Driven by deep customer insights, we designed a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams to use as a model of their future experience.