A new home for the world’s news

NYT has always aspired to be the biggest and best journalistic enterprise in the world, but as they've continued to expand, it has become increasingly hard for subscribers to discover all of their brands, experiences, and services. With a primary focus on mobile, NYT wanted to take a step back to rethink how their app can better expose high-value experiences, increase retention, and build daily habits.

Through close collaboration with the NYT team, we envisioned a refreshed mobile experience that adds dimension to the news and expands in rich form and format.